Have you looked on the back of some movies or games lately? I think the information there was designed by eye doctors, the writing is so small. One customer brought a movie up to me, and asked if I knew what the rating was, and if it contained "foul language."
The package designers not only used the smallest font possible for the human eye, but also hid the rating and content box somewhere in the middle (I forget what movie it was........). After practically making out with the DVD case holding it so close to my face to read it, I saw it was a PG rated movie, and it only contained adult situations.
The customer's response?
"Good, I don't want my kids to hear bad language in a movie. There's too much s--t to deal with in the world anyway."
I couldn't help but laugh at that one...........
No comments:
Post a Comment